After weeks of speculation, Apple has finally sent out invites to its fall event, arguably the most important one of the year for the Cupertino giant. What’s more, last year’s launch of the iPhone X notwithstanding, this is probably the company’s most anticipated keynote in years.
But though it turned out to be the date everyone expected, the truth is that up until today, nobody, not even case and accessory manufacturers, knew for certain.
So, what should we expect from the event, and what does the invite tell us?
This year, there may be three iPhones with, potentially, radically different designs and an all-screen iPad Pro with Face ID. Not to mention the long-awaited AirPower charging pad and the fourth-generation Apple Watch. There may be a new MacBook of some kind, likely an entry-level model which could replace the MacBook Air. And maybe even AirPods 2, to boot.
We will also, finally, learn what the 2018 iPhones will be called.
Nobody can build suspense like Apple, so although we think we know what may be revealed, Cupertino will be keeping all the most important details under wraps until the day, unless leaks spoil the surprise.
Last year’s invite
This is what was sent to invited press and VIPS exactly a year ago. “Let’s meet at our place” referred to the fact that it was the first keynote held at the brand-new, purpose-built auditorium, the Steve Jobs Theater. It’s a gorgeous auditorium built underground in the corner of the Cupertino Apple Park campus, intimate despite having 1,000 seats and none of them more than 97 feet from the stage.
The Apple logo, as you’ll see, is decked with gaudy colors. What we didn’t know then was that Apple was previewing the latest iPhone wallpaper, hiding it in plain sight.
So, what can we deduce the time around?
This year’s invite
There we are, a circle. The shape and proportions exactly match that of Apple Park, that office-of-the-future headquarters of the company. And it’s not being held in that building, because there’s one other little bit of the invite. Here it is:
I know, it doesn’t tell you much more. But it confirms the venue and, oh yes, the time and date, always useful in an invite.
What more can we deduce? Symmetry? Elegance? A classy gold color? Well it’s certainly been predicted that the next iPhones will come in colors including gold, as the iPhone X did not.
Whatever, it’s a cute prelude to a big event.
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