If you want to be successful on social media you need to have a great profile
In my last article we discussed why only people with a compelling social media profile win new business. I also told you that a successful social media profile has five key elements. Finally, I promised that I would reveal these elements to you today!
So here we go! These are the five elements:
1. Target market
Just as in any sales message, a social media profile only works if it is directed at a specific type of person. It is important to understand whom you want your social media profile to be directed at. What is your ideal type of customer? If you don’t know this, you cannot put the right information on your profile.
2. Interesting job title
This is the element that prospects see first. Saying you are a sales manager at a printing company is not going to encourage them to find out more. You have to have something more attention grabbing. I’ll be writing more about this in my next article.
3. Engaging imagery
We live in a visual world. A lot of people get their profile picture totally wrong. Many do not have one. Others post an entirely inappropriate picture. And few people make the best use of the background image opportunities that can be used on many social media platforms.
4. Customer-focused summary
Many people write a summary that is all about themselves. It is far better to make it all about the type of prospect that you want to engage. Your summary is your initial sales pitch. Not all social media platforms have space for a detailed summary: you need to think about where else you can place your summary.
5. Call to action
Are you telling visitors to your profile what you want them to do next? You should always encourage people to take a next step.
Have you worked on all of these elements in your social media profile?
If not, it may be the reason you are not winning as many clients as you could though social media.
P. S. Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. Also, check out my new book “Five steps to creating a social media profile that generates business”.