A day after launching their new Instagram account, the Duke and Duchess of Sussex have already acquired an impressive 2.4 million followers, and the count is still climbing. The debut of the account was a sign that Meghan Markle and Prince Harry’s new press team is already hard at work and putting together a strategy for the couple’s public image going forward. Now, palace aides have told Vanity Fair that unlike Kate Middleton and Prince William, who use their Kensington Palace Twitter account to share daily news updates, Harry and Meghan will not be getting a Twitter feed.
Royal sources say that the couple will be involved with the posts on their Instagram account, and they even helped to choose the seven photographs that accompanied their first post Tuesday. The charming montage included a previously unseen picture of the couple during their tour of the South Pacific last fall alongside snaps from their recent trip to Morocco. “It’s very much going to be a platform where they share the work that drives them and the issues that are important to them,” says an aide.
Until now, Twitter has been the platform of choice for the Royal Family to communicate with a global audience. Kensington Palace announced the births of Prince George, Princess Charlotte, and Prince Louis on Twitter and now regularly posts photographs and news of forthcoming engagements. Prince Charles and Camilla have their own Twitter account, as does Buckingham Palace. The comings and goings of the rest of the royal family are tracked on an official group account.
A spokesman for the palace said that when it comes to the Sussexes, “Twitter is not a part of the social media plan.” However, the couple’s aides say that they want to focus on their Instagram account where royal fans have already extended them a warm welcome. Their first post has attracted nearly 1 million likes.
While Harry and Meghan have a way to go before the account is as followed as the main Kensington Royal account, which has more than 7 million followers and will now only feature pictures of the Cambridges. With the imminent arrival of Baby Sussex, chances that their follower count will keep growing over the coming weeks.
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